The Beginning

My name is Fleur and I am the founder of "Flor". In September 2023, I started the minor in entrepreneurship for my commercial economics studies. I had no idea what to start with and idea after idea was dismissed.

My passion for jewelry has grown over the years and so I decided to come up with a concept with this. I had now completed the minor with an 8.0, after which my concept turned out to be a detailed plan.

"Flor"

I really wanted to work on it and developed my idea. In May 2024, "Flor" was founded as a new Dutch jewelry brand. Flor is the Spanish translation for my own name, Fleur.

At Flor we want to encourage everyone to be themselves and radiate this. Wearing the right jewelry gives you self-confidence and that is something that should be encouraged. Jewelry that is beautiful and remains beautiful over time, that is something we find important.

Take a look at our collection and imagine yourself in Flor's world.

xx Fleur